On a purpose-filled mission to honor the three young daughters she tragically lost in a house fire that also claimed the lives of her parents on Christmas morning in 2011, Madonna Badger, a top ad executive, recently launched #WomenNotObjects, an awareness campaign that aims to highlight how ads that objectify women are “harmful to young women and can undermine their self-esteem and self-confidence.”
According to the Wall Street Journal, Badger, who is the co-founder and chief creative officer of Badger & Winters, created this eye-opening video, which kicked-off the campaign, using images she found when she googled “objectification of women”… all actual ads from major brands across a variety of consumer categories including fast food, alcohol, automobile, fashion, perfume, gaming, etc. Her goal is to get “ad agencies and marketers to stop using women as objects in their advertising and communications.”
“I am your mother… daughter… sister… co-worker… manager… CEO. Don’t talk to me that way.”
Badger’s own agency, which currently represents clients like Avon, Vera Wang, Diane von Furstenberg and Nordstrom, is already leading the charge having pledged “that it will not create ads that uses women as props or objectifies them.” Additionally, it has “sworn off airbrushing females in their ads ‘to the point of perfection.'”
In considering the course of her own career, Badger also owned up to the fact that she has contributed to the very problem she’s now tackling. “If I said I never did it, I would be a liar,” she told the WSJ, referring to the famous Calvin Klein ad campaigns she created in the 1990s that featured Mark Wahlberg and Kate Moss.
Perhaps #WomenNotObjects will be the powerful vehicle through which Badger can effect much needed change in her industry.