A New Clothing Line That’s All Girl Without Being All “Girly”

Consumer GoodsGenderGirls 1 Comment

We’ve been talking a lot in society today on what’s wrong with the over-gendered marketing of toys to girls, which is awesome. But yet another thing that concerns our team of moms and does a disservice to our girls is the lack of appropriate clothing available to them. Have you shopped for girls’ shorts lately? Whoa, what an eye-opener!

If you have, you know that many of the options for young girls at retail stores are overly-sexy, overly-frilly and mostly not practical in any way for an active girl to run, do, and play in. Walk into just about any mass retailer and you’ll see a girls’ department full of short shorts, skinny shorts, tight shorts, barely-there shorts, and overly-fitted, cap-sleeved t-shirts to go with them. What happened to clothes kids can actually move in without being restricted or immodest?


The Extreme Polarization of Kids Shorts

That’s a question Sharon Burns Choksi asked herself on behalf of her daughter Maya and niece, Grace. So, as strong women will often do, she took matters into her own hands. She partnered with her sister Laura, and founded Girls Will Be, “Your headquarters for girls clothes without the girly.”

They launched the company with t-shirts (designed by their brother David – gotta love the family business!) that are not too boxy but not overly-fitted either. Their clothing line features designs that are cute and fun without being sparkly or ruffled. Even better? They’re not all pink! Don’t get me wrong, we love pink – we just don’t think it’s the only color girls’ clothes need to come in.

Rampant requests from eager parents led them to undertake a recent (and happily successful!) Kickstarter campaign so that they could also produce practical shorts for girls that are not too tight, not too baggy and have a length just above the knee – and roomy pockets for any treasures your daughter might collect on her childhood adventures. Pretty cool, isn’t it?


We’ve spent some time getting to know a little bit about this company, and really like what they’re doing. All girls aren’t alike and we definitely don’t all like the same things, especially clothes. It’s great to see a company focus on products intended to help empower young girls to be themselves.

Want to know more? Check out their website and you can also find them on Facebook, Twitter, and Pinterest, too.

What do you think about these designs that are all girl without being all “girly”?

This post was written by the Brenda Chapman editorial team and originally appeared on the Brenda Chapman blog. Published here with permission.
  • Cadillacrazy

    can we get these for adult women too? there’s always a little pink on the olive green, a little yellow on the navy blue, and there is never a slate grey – like these colors can’t be worn on a lady without “girling it up”