20 Reasons Women Are Superior To Men… According To A 1971 Virginia Slims Ad

January 15, 2014 by
virginia slims ad headline
AdvertisingConsumer GoodsHealthHistory

In 1971, this ad from cigarette brand Virginia Slims told women they were superior to men. Check out their list of lame, obscure, and downright laughable biological reasons why. If this is all they could come up with back then, it’s safe to say we HAVE come a long way baby in the last 43 years.

Taken straight from the actual ad copy:

“Women are more resistant to…

1. starvation
2. fatigue
3. exposure
4. shock
5. and illness than men are.”

“They are also less inclined than men to…

virginia slims6. congenital baldness

7. Albinism of the eyes

8. improperly developed sweat glands

9. color blindness of the red-green type

10. day-blindness

11. defective hair follicles

12. defective iris

13. defective tooth enamel

14. double eyelashes

15. skin cysts

16. shortsightedness

17. night blindness

18. nomadism

19. retinal detachment

20. and white occipital locks of hair.”

The punch line and booby prize for our apparent superiority ladies? Virginia Slims said we DESERVE slimmer cigarettes than the “fat cigarettes men smoke.”

WOW… lucky us… on ZERO counts!

  • Tara

    The sad part is that back when this ad came out, we probably thought it was great!

    • Shoshanna Zuckerman

      not really. I was a pre-pubescent feminist and we all knew it was a lame and exploitive capitalization of the movement’s message.

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